Where Are Businesses Advertising?
I saw this chart last week that recaps which advertising mediums are growing and which are hurting. Radio and Digital media, the two areas I work in are doing pretty good according to this data: Local...
View ArticleMonday Sales Tip: Loyalty Rewards
This is a dangerous topic. Rewards and Incentives can bite you in the butt. The business that offers “Introductory Special Pricing” is looking for customers that are price oriented. That means they...
View ArticleMonday Sales Tip: Give and Take
How prepared are you when someone asks to negotiate? I mean if someone asks for a discount, do you have an answer that rolls off your tongue or do you stumble and stutter trying to figure out what to...
View ArticleMonday Sales Tip: You Learn By Listening
Being prepared for a meeting with a prospective customer means more than knowing what to say, it is more important to know what to ask! Here’s a primer from RAB.com: In case of an emergency, ask...
View ArticleThe Purchasing Power of Boomers
I see so many businesses that are missing out on making money. Lots and lots of money. What are they doing? Ignoring the Baby Boomers and not inviting them to spend their money with them. But don’t...
View ArticleMonday Sales Tip: The Best Policy
From RAB.com: Honesty is the best policy Marketing consultant Colleen Francis Successful salespeople all use a range of different styles and techniques, but they also all share one key thing in common:...
View Article10 Reasons You Want To Market to Baby Boomers on WOWO Radio
Over the weekend, I was catching up on my email inbox and discovered this article about Baby Boomers from Mediapost. Over half the audience to my radio station, WOWO radio is age 50 and older, nearly...
View ArticleMonday Sales Tip: Professionalism
1 year from tomorrow we will be electing our next President of the United States of America. One trait that is not being talked much about regarding the candidates is their professionalism. Do they...
View ArticleMonday Sales Tip: Face to Face Meetings
Despite the convenience of technology to connect us via email and social media, nothing beats face to face meetings in most cases. Especially in a competitive situation. More from RAB.com: Meet your...
View ArticleMonday Sales Tip: Do You Have An Insider?
There are multiple ways to connect with the decision maker, here’s one that you might try. From RAB.com: Using a prospect’s own salespeople to your advantage Sales consultant/speaker Mark Hunter Many...
View ArticleAre You Getting Your 3 Percent Increase This Christmas?
The folks at MarketingCharts.com released a whole bunch of data this month that says that most retailers can expect at least a 3% increase in sales this holiday season compared to last year. There are...
View ArticleMonday Sales Tip: Don’t Be a Conversation Hog
We have Thanksgiving coming up in a few days and the principles of this tip from RAB.com can also apply to your family get together. (Hint, listen and ask. Also don’t talk with your mouthful)....
View ArticleMonday Sales Tip: You versus Them
We are in the midst of holiday shopping and some stores will win, others not so much. You need know about the choices your potential customers are making when deciding if they give their money to you...
View ArticleMonday Sales Tip: Your Words
Not all the words you say, but the first words you say and how you say them sets the stage for what happens next. RAB.com has more: Your opening statement Marketing consultant Ted Barrows When making...
View ArticleMonday Sales Tip: Which A-Word Are You?
Time to evaluate yourself with this quick tip from RAB.com: Aggressive vs. assertive behavior Sales author Debbie Allen Prospects don’t usually reward aggressive behavior. When salespeople become...
View ArticleFreshen Up Your Social Media Marketing Knowledge
When I say, “social media”, what pops into you head? It probably depends on your age and what you do in life. A few years ago I took a break from working full time in the radio world and went to work...
View ArticleThe Incredible Invasion of Smartphones
I bought a couple of new phones the other day for my wife and myself. Maybe we shouldn’t be calling them phones anymore, but I’ll get to that in a second or two. Mobile phones have been around for a...
View ArticleMonday Sales Tip: Is it Predictable?
Here’s more wisdom from RAB.com: Knowing the outcome in advance Sales trainer/speaker Tim Connor People don’t like to make decisions. The main reason is they don’t want to make a poor or wrong...
View ArticleMonday Sales Tip: How to measure “BETTER”
How did you finish the year? Do you feel compelled to compare yourself to your coworkers or to yourself? RAB.com has this tip: Competing against yourself Sales author/trainer Dave Anderson The truest...
View ArticleNew Rules for Marketing to Grandparents
Being a grandparent is much different than it was 40 years ago when I was a teen and my grandmother was alive. It’s also much different than 20 years ago when my parents were grandpa and grandma. I...
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