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Channel: ScLoHo’s Collective Wisdom | The Genuine ScLoHo aka Scott Howard
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Monday Sales Tip: How to Get An Honest Testimonial

Good advice from RAB.com: Generating testimonials Sales trainer/consultant Colleen Francis Make it easy for people to provide testimonials. One of the most common comments you’ll hear from clients when...

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Monday Sales Tip: Communication Beyond Words

Guys, when you ask your lady what’s wrong and she says, “Nothing”, but you know it’s really something…  You understand exactly what this sales tip from RAB.com is talking about, right?   Evaluate what...

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A Baby Boomer Primer for Millennials

A great article from Mediapost last week talking about my generation: 7 Things Marketers Can Learn About Boomers From ‘Grace And Frankie’ by Derek Dunham If you’ve already binge-watched the entire...

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Monday Sales Tip: Commitment

When does someone commit to spend money?  It really depends on the complexity of the purchase. Over 99% of the people who go to a fast food restaurant are committed to spending money.  They have to...

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Monday Sales Tip: Slumps

Summertime is a challenging time for some sales professions.  A lot of the people you want to meet with are not available due to, well it’s summertime! Summer is vacation time for some people.  Others...

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Why a Mobile Friendly Website Matters

Earlier this year, Google warned us that websites that they deemed not-mobile friendly would suffer a decline in their search engine organic results. Now we have data from Mediapost that shows us why...

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Monday Sales Tip: Credibility

It’s an interesting concept.  How do you establish yourself as someone who can be trusted? Here’s some ideas from RAB.com: Demonstrate credibility Sales authority John R. Graham It’s not enough to tell...

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Monday Sales Tip: Little Steps Count

Feeling overwhelmed?  Here’s some timeless advice from RAB.com on how to keep on task and make progress: Just do something Sales speaker/consultant Tim Wackel Everyone knows the “apple a day”...

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Monday Sales Tip: Gatekeepers

Would you rather have someone helping you connect to the person you want to meet with, or someone blocking you?  That is the role of the gatekeeper.  More from RAB.com: Who gets past gatekeepers?...

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The Best Marketing Tip from Seth Godin

I saw this bit of wisdom on his blog 10 days ago: Yes!, please and thank you Don’t jerk people around Here’s a simple marketing strategy for a smaller company trying to compete in a big-company world:...

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Monday Sales Tip: Do You Know WHO to Look For?

This sales tip from RAB.com is about Cold Calling. However, the idea of classic cold calling has been replaced with Smart Calling, getting information on prospects before you call on them, which is...

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Monday Sales Tip: Dealing with Price

A nervous salesperson will not want to discuss the price of what they are selling and this can be a fatal error. If you are talking to a customer and they begin asking questions about the price, it...

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How Can You Be More Customer Friendly

 From the ScLoHo 2008 archives: From the Business Turn Around site: How NOT to embarrass your customer Providing a good customer experience isn’t always about what you add to your business. Sometimes...

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Political Marketing from 2008

My how things have changed but stayed the same too. I’ve pulled another article from the ScLoHo 2008 archives.  This was just before the 2008 Republican Convention.  We now have the hindsight to see...

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Roy Williams on Advertising Messages that Work

Earlier this month I decided to take a week off from writing fresh articles.  Some people would simply not publish and be silent.  I dug through my ScLoHo archives from 2008 and found a few worth...

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Monday Sales Tip: What Do You Do?

I recently joined a local B.N.I. group again.  I was an active member for 3 years before but when my job changed I didn’t continue.  Now several years later, I have joined again.  B.N.I. is a...

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Monday Sales Tip: I Don’t Know

Honesty.  It is what builds trust.  Having all the answers.  Not so much, if you aren’t honest. It’s better to say, I don’t know, then to bluff your way through a question that you don’t honestly know...

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Monday Sales Tip: Ask For It

Good advice from RAB.com:  Asking for the Sale Here are some things to keep in mind to help you remember the importance of asking for the sale: • If you’ve done a good job explaining the benefits of...

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Monday Sales Tip: Mind Your Manners

Good advice from my sources at RAB.com:  Words salespeople need to use more often Sales author/trainer Kelley Robertson I am often contacted by people seeking advice, and in most cases, I am more than...

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Monday Sales Tip: Facing Your Weaknesses

We have an interesting working theory at our company and that is to focus on a persons strengths.  The concept is to enhance our capabilities instead of trying to transform us into something else. I...

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